Design concept and management of shop fitout
The task was to create a new and exciting shop experience for Movrs, building on the brands core pillars. Our approach was to concentrate on three main criteria 1) where possible, reuse and up-cycle what we could from the current shop to avoid unnecessary waste, 2) to create a unique design with custom built features, 3) clearly define areas of the store to highlight the shops sustainable and exclusive ranges.
We had custom units designed with oak shelves and metal frames for each room on the ground floor. Each carries branded graphics to highlight key messaging. We installed a large moss wall with shelving to compliment the sustainable elements of the brand and also created some unique shelving sections like the key clamp units in both rooms and the ACBC wall design.
We also commissioned Claire Prouvost, a Dublin based French artist to create a one-off mural for behind the till. The design reflects the vibrant and varied brands and customers Movrs has.