Deliverables:
Branding and Visual Language
The Project:
With a complete overhaul of their product line on the horizon, POCO wanted to update their branding to coincide with the launch of their new range.
We aimed to create a sleek update to the old brand, slimming out the characters and developing a more paired back visual style and matching monogram. The visual language follows the same format with a lighter elegant font used and a minimal colour palette.
The new brand is stylish and refined with a beautiful monogram included which combines the P and C from the logo.
